Mormon Housewife Blogsss

1) Matchar mentions the "New Domesticity" as a way for young women to live happy, stay home lives like in the 1950s which appeals to logos.

2) The first paragraph goes in detail about the Mormon housewife blogs and provides a perfect, cute, lovable imagery of their lives. This relates to pathos.

3) Ethos was harder to find, but Matchar that she obviously was the total opposite of these young, Mormon, married women making it less one sided. 

1) The "New Domesticity" principle applies to logos because young women want to live happy lives just like everybody else. To get that happiness, society has looked back to a successful time in our nation's history: the 1950s. Families were quite happy, or at least it was exaggerated that way, so families today have been modeling their activities and plans similar to those in the 1950s. These young, Mormon women sew, crafts, and jam making much like they did in the 1950s. And this new trend of domesticity has, according to these blogs, made them and their families happier. This is a logical assumption helps the reader understand that it is logical that women are happier and living better lives because of this possible "New Domesticity."

2) Matchar in her first paragraph provides imagery in which she explains and details how adorable and beautiful these Mormon bloggers' lives are. Because she uses words like "Baby Gap models," "cute lumberjack shirts," and "cool vintage dresses," the audience, who are probably also aimed toward women, can relate to how their lives are like that or at least have a desire to have some of these adorable things. The imagery enables the writer to directly appeal to the reader's emotions. 

3) The author explains how she is as far away from being a Mormon, young woman with a handful of kids. This at first may seem not credible, but actually adds to the authenticity of the writer. At first, the reader would think Matchar would not be favorable towards this Mormon lifestyle, but Matchar actually supports these fun and lovable blogs. In my opinion, this helps her argument in that a person not even of their faith or lifestyle loves their blogs, their families, and their lives.